Remember Tidal, Jay Z’s semi-successful attempt to allow more artist control over streamed music generated a bit of news when he took control of the company back in early 2015? Now, the streaming service is making new waves as Jay Z recently announced that Tidal and Roc Nation (his entertainment company) will be donating $1,500,000 USD to social justice organizations.
One of those organizations is Black Lives Matter, who along with a handful of local social justice organizations will receive a portion of that $1.5 million to help further their goals.
In recent years, Jay Z has arguably been more active in the plight of economic and social success for African Americans. He and wife Beyonce contribute time and energy for various social justice movements. As such, the promise of financially backing one of the most polarizing social justice groups in modern day politics comes as no surprise.
Late last year, Tidal held a charity benefit concert featuring some of today’s hottest hip-hop and R&B acts. The set list included the likes of Nicki Minaj, Usher, Nick Jonas, Lil Wayne, Beyonce, and Jay Z himself. Tidal X: 10/20, the first of many philanthropic events held by the company, successfully bridged music with social justice.
Consequently, the event raised the $1.5 million necessary to help fund the civic engagement efforts of foundations such as Florida Dream Defenders, the Oscar Grant Foundation, Million Hoodies, and the Trayvon Martin Foundation.
Beginning in February, charity funds will be distributed to the selected foundations and organizations by way of the New World Foundation.
Yet, despite the powerful move by the company, Tidal promises that this is just the first in a series dedicated to improving the lives of the disenfranchised.
As such, the Tidal X: 1020 Foundation promises additional concerts, charity, and positive relationships between powerful musicians and their oftentimes disempowered supporters.
Image:
A painting of Trayvon Martin created by @BKTheArtist at Usher’s art collective for social justice in New York City.Source: Chris Riotta/Mic
