Bernie Sanders has officially endorsed Hillary Clinton – and now his pundits are showing support to help her gain an edge over her Republican opponent, Donald Trump. The first presidential debate of this election cycle will be live in less than 24 hours. With Trump’s double-talk and half-truths going unchecked, Clinton will have to be particularly cognizant about calling out Trump’s lies during the debate if she wants to gain a much-needed advantage over Trump.
How Does Donald Trump Keep Winning on Social Media?
Even though his methods of using social media may be deemed unethical by some, the formula that allows him to gain influence on social platforms is quite simple: he posts images and tweets that are inflammatory and inaccurate, garnering billions of dollars in free ads via the outraged media. He plays the media for fools, knowing full well that they will write about him, produce videos about his responses, and conjure up tedious op-eds. Trump has positioned himself to take advantage of plummeting television viewership, deriving power from digital advertising that has picked up the slack of the largely disdained mass media.
The Clinton campaign recently announced that they are utilizing $30 million in digital advertising. For Clinton to finally bridge the gap between her and skittish voters between the age of 18 and 34 years old, Clinton and her campaign need to be strategic in using this money.
The Director of Digital Advertising for Senator Bernie Sanders Is Here to Help Hillary Clinton
Keegan Goudiss, the online guru for Sanders, has a few pointers to help Clinton’s online clout during the debate. Goudiss‘ ability to create effective ads are irrefutable, with the Sanders-Goudiss partnership galvanizing a generation of American youth who emphasize the importance of environmental, economic, and the racial justice.
Clinton: Create Effective Ads And Have Them At The Ready
Hillary Clinton’s campaign needs to set up ad placements well in advance, creating highly shareable infographics, video clips, and other forms of media for the lies that Trump may or may not say. Having these ads at the ready will take advantage of key moments that may emerge during or immediately after the debate, allowing Clinton to take hold of the conversation while the iron is still hot.
Clinton has to stop leaning on traditional forms of media, especially since trust in the mass media is at a critical low. Investing in well-timed ads to fact-check the lies that Trump will most likely use to falsely augment his presence can also help restore trust and interest with skittish millennials. Digital advertising is clearly the right choice to capture millennial attention, but the next few weeks will truly show if Clinton has strategically used the allocated $30 million.
Featured image from YouTube video.
