On February 6, Delta unveiled its new ad, which features the voice of Academy Award Nominee and Golden Globe Winner, Viola Davis. The ad represents people across the globe getting up before the crack of dawn to take on the day, and subtly features a same-sex relationship which, if you blink you’d miss.
The ad is inspirational in tone, praising and supporting those who Davis narrates are “go-getters” and “should-be-sleepers.” The sound of Walt Disney’s “Heigh Ho” from Snow White and the Seven Dwarves, plays over the visuals of various people zipping up suitcases, brushing their teeth, and getting taxis to the airport.
In one of the quick-cut segments, we see a man extend his suitcase handle with an audible click, he looks over to the bed to make sure that the person sleeping wasn’t awoken by the sound. It was in this moment, if you blinked, you would have maybe missed that that person sleeping in the bed was also a man… And maybe that’s exactly what Delta wanted.
That was the beauty of it. Delta didn’t make an effort to point out the couple, they just were…
Like all of the other people portrayed in the spot. No explanation needed.
Casting a same-sex relationship in the spot, which was shot in Los Angeles, Shanghai, Mexico City, and New York, was not pertinent to the overall plot of the commercial. What Delta did was just show normal people from all walks of life, across the world, being a part of this early riser culture.
That was the beauty of it. LGBT members have fought for equal rights for ages, and their fight to be seen as “normal” has been an arduous one. To see Delta take a stand for their rights by showing this vignette in such a subtle fashion proves that the fight is making progress.
Delta should be applauded for this because this is what equal rights is all about, just to be seen as part of the human race regardless of color, religious creed, race, national origin, ancestry, sex, sexual orientation, age, genetic information, military service, or disability.
We are one.
See the ad below and share your thoughts in the comments.
Featured Image: Screenshot Via YouTube Video.