The Hidden Meaning Of 12 Corporate Logos

Corporate logos are often the first thing we think of when we hear a company name. For example, if someone says Apple, the image that pops into our heads is the ubiquitous Apple logo, which we’ve all seen on TV and perhaps even on the cell phone we carry.

Here are 12 logos and their hidden meanings. Share these with your friends on Facebook and see if they knew them.




In 2008, Pepsi spent over $1 million developing their new corporate logo. According to leaked company documents, the logo?draws on the Renaissance, Feng Shui, the theory of relativity, the earth’s Geodynamo, and much more. Oh, it’s also red, white, and blue.



This may well be the most recognizable corporate logo in the world, and it?has its roots in the first story of the Bible. The apple with a bite taken out of it represents the fruit of the tree of knowledge in the story of Adam and Eve. The fact that Steve Jobs worked on an apple farm and was a known vegan also went into the decision.


It’s just the name of the company in different colored letters, right? Well, kinda. The colors used have a special meaning, however.?The letters are colored consecutively with 4 primary colors, which are broken up by a secondary color. This was done to show that Google doesn’t play by the rules, while at the same time displaying their fun and vibrant personality.



The peacock was chosen for a reason: In?the 1950s, NBC was owned by RCA, a company that was developing color televisions for the first time. RCA wanted viewers to see the full range of the visuals of color television, so they chose a logo filled with color. Pretty smart, huh?



Just some letters in blue stripes, right? No. Much more.?The stripes were chose to remind people of multiple equal signs, and associate IBM with fairness and equality.



This one has multiple hidden meanings. First of all,??the arrow is drawn to resemble a smiley face, and that’s meant to make consumers feel welcome and valued. Notice that the arrow also points from the “a” to the “z” in Amazon, which the company uses to remind you that they carry every product you could need from A to Z.



Look at this one closely and you’ll probably never see it in the same way again. You can?see and arrow in the negative space between the “E” and the “x.” ?That arrow is meant to represent the company’s forward-thinking policies and also the idea of movement, which is the whole point of a shipping company.



BMW is a car company, but they also?built aircraft engines for the German military during World War II. BMW’s logo pays tribute to its roots in aviation, while also honoring their home country. The blue and white circle represents a propeller in motion with the blue sky peeking through, as well as the Bavarian flag.




McDonald’s considered changing their logo in the 1960s, but their design consultant and psychologist said that would be a huge mistake. See, he believed ?the logo drew customers in because they associated it with “a pair of nourishing breasts.” Hmm…and I thought it was just because their French fries are so good.



This is my favorite one. The logo is 3?ellipses.?These represent the “3 hearts” of the company: the heart of the customer, the heart of the product, and the heart of progress in the field of technology. That the hearts overlap is meant to show that the goals are intertwined.



Founded in San Francisco, the networking company draws not only its name from its hometown, but also its logo. Cisco’s vertical lines represent a digital signal, but they also form the Golden Gate Bridge.




The company’s logo is an image of one of the Swiss Alps, which makes perfect sense since they’re located in Bern, Switzerland. But if ?you look more closely you can also see a hidden message. Bern is known as the city of bears, and a bear can be seen within the image of the mountain.

h/t and All Images: BrainJet