Weight Watchers Apparently Thinks Fat Women Are Too Ugly To Have Sex (TWEETS/VIDEO)

A new Weight Watchers advertisement, which ran in Australia and New Zealand, has tried to appeal to women who feel self-conscious during sex. It has floundered, and been found to be incredibly offensive.

The new approach seeks to allow users to see themselves in a “new light.” The emphasis of the study lies in sex, and one’s inability to be comfortable around their partner. Despite the intention for positivism, the ad campaign has seen an international backlash.

The Ad

The start of the advertisement sees a woman saying the following:

“We never had sex completely naked because I couldn’t stand the thought of him seeing all of me.”

This thought is then continued by a plethora of other women, with the ending suggesting that all one needs to do is love themselves to feel more confident with their partner.

Unfortunately, things didn’t stop there.

PG Sex Toy

Even with the original ad campaign angering critics the world over, it was a secondary item that really kicked things off. Weight Watchers decided to send out light bulbs, branded as a “mood light.”

The light bulb – or “globe” as Weight Watchers called it – was thought to give users a confidence boost in the bedroom.

However, this went over like a lead balloon with one Australian journalist, as well as us here at Liberal America.

The Guardian

Bridie Jabour, an editor at The Guardian, in Australia, tweeted the following:

Though we cannot answer her question here, the internet has responded in a manner we feel appropriate.

The Response

Why This Is An Issue

Some women may have an issue with the way their body looks in the nude. I mean, what woman doesn’t have something that bothers them?

However, it is not up to an international organization to point out what those issues should be. A representative from Weight Watchers Australia has since stated that the ad did not work, say that what they wanted was:

“to dispel the notion that people are alone in feeling this way and to shift the conversation from one of shame and negative self-talk to one of body positivity and empowerment.”

Watch the ad below.


Featured image from YouTube video.

Kay Smythe is a freelance writer, social geographer, and senior writer at Anthony Gilardi's HIPPO LIFE. She was first published by Guardian Travel in the mid-2000s, which earned her the editorship at her college newspaper in 2010. From there, Smythe was opinion and news editor with The Tab, whilst maintaining a blog with Huffington Post. Her works featured interviews with Oscar and Emmy nominated actors. In early 2016, Smythe was awarded an O1 VISA. She lives and works in Venice, California, and loves it.