The National Rifle Association (NRA) was founded in 1871 out of a desire to improve rifle marksmanship. The Civil War was over, and military leaders recognized that American riflemen knew how to fire of broad volleys of shots, but didn’t know how to properly aim and shoot.
The NRA used to focus on training marksmanship and on improving gun safety.
Those were the days.
Today the organization has become one of the most effective legislative lobbying groups in the country. In 2016, the group spent a whopping $3.6 million dollars on lobbying efforts. And that doesn’t even count the millions donated directly to politicians.
So what is the NRA’s goal these days?
To sell more guns to more people every day. That’s it. More guns, more gun access, more availability. They want to prevent any restrictions on gun ownership.
How do they do it?
A recent ad appearing on the NRA Facebook page lays it right out there for you. The ad features NRA spokesperson Dana Loesch. She speaks directly to the camera, in a voice that is grim and full of barely suppressed anger.
Her target is an anonymous “them.” “They” are never identified, but it’s obvious that she means the political left.
The video starts off with incredibly violent language, and it never backs down.
“They use their media to assassinate real news. They use their schools to teach children that their President is another Hitler.”
She goes on to point a finger at Barack Obama, without naming him. She says that “they” use “their” ex-President to support the resistance.
Her voice runs over black and white images of riots in the streets, burning cars, windows being smashed, all of which she blames on “them.”
The woman bashes the police, insinuating that they need to be pushed to do their jobs. Then she goes on, warning about the dangerous violence from protestors that threatens the “law abiding.”
The ad is supposed to be a recruitment effort by the NRA.
But it’s actually a call to arms, a call to action. It is a call for violence between Americans. It’s absolutely appalling.
You watch this video, and see if you agree that it is an incredibly dangerous call for violent civil war between “us” and “them.”
Featured image via YouTube screengrab.