One Million Moms To Destroy Kimberly-Clark Over ‘SAM In My Pants’ Ad


Dallas, Texas based Kimberly-Clark, the personal care conglomerate, is trying a new take on selling female incontinence products with their “SAM in my pants” ad. The new Poise Microliners, are clearly being targeted towards younger women suffering from “light bladder leakage” – women who are unlikely to purchase Depends. Kimberly-Clark rolled out the new product with the ad below, which shows a woman having a conversation that seems inappropriate saying ?”I have SAM in my pants”. At one point the woman says:

SAM knows how to take care of a woman. SAM is also very small, but SAM can last for hours!

SAM stands for “super absorbent material” making the ad one big ole double entendre.

It’s clearly meant to get people’s attention using humor to break through the shame and stigma often associated with incontinence. One Million Moms is having absolutely none of this.?The slightly off color humor doesn’t please the American Family Association’s mommy activist wing?who is best known as the group?that boycotted JC Penney’s Father’s Day ad featuring two gay dads?(yes that AFA, the one listed as a hate group by the Southern Poverty Law Center). Shockingly despite their witty co oping of the million man march theme they are the several thousand moms according to reports. The group’s?call to action?states:

It is the most disgusting commercial that Poise and parent company, Kimberly-Clark, have ever produced.?Some may say ‘turn it off if you don’t like it’ or ‘change the channel,’ but that is impossible if a terrible commercial comes on all of a sudden while you are watching a decent show. You may not have time to turn it off before you are subjected to the filth. Problems are not solved by burying your head in the sand. Instead, identify the problem and destroy it at the source.

One Million Moms is asking that their members email the company until this “filth” is taken off the air. They are deeply concerned that the company is being sexually suggestive so much so they use sexual suggestion in their call to action.

Not only is this advertising campaign blatantly sexually suggestive, but this horrible ad is turning off their target market and primary customers.

The company has not complied and, considering all the free publicity this is getting them, I doubt they will.

Poor couple thousand moms, there they are watching wholesome family TV on the Devil’s message box and another piece of heathen filth comes on. Apparently only in their homes do they not have remotes equipped with mute buttons or channel changers. I don’t know maybe they don’t keep track of their remotes. I know that happens in my house all the time (I am probably sitting on the remote right now). ?However, one would think if you have a list as long as the AFA’s to hate and thinks is “filth” you would keep your remote ?tethered to your wrist-just in case. One never knows when TV may show the gays, sex, Islam, witchcraft, feminism, or any of the many other things the AFA can’t stand.

I won’t say if I think the commercial is in good taste or not, but as far as being worthy of a boycott I dare say I think not.

Watch below:

Edited/Published by: SB

Laurie Bertram Roberts is the president of Mississippi National Organization for Women, a feminist activist, full spectrum doula and writer in Jackson, MS. Her family suspected she was trouble when at age 8 she preferred reading weekly news magazines over girly magazines. Her early fascination with liberal ideals, women's rights, was not quite welcome in her conservative fundamentalist Christian home. She is incredibly passionate about reproductive justice and fighting all forms of oppression. When not speaking truth to power she is likely hanging out with her children watching sci fi or doing other nerd like things.