Fox News LOVES to paint itself as a diverse and unbiased news source with a diverse and discerning audience. But here’s a pleasant surprise that is not a surprise to liberals: they’re just as shady and divisive and non-inclusive as we believe them to be.
Nielsen provided its annual look at the racial breakdown of cable news viewers and as per usual, Fox proves itself—exactly as it did last year—to be the worst news outlet when it comes to diversity of viewers. Last year, MSNBC led Fox by 1,100 percent among black primetime demo viewers.
No, my finger didn’t slip and add that extra “1.” You read it right. 1,100 percent.
This year is no better. During the primetime hours of 8-11 PM:
- MSNBC’s audience is 24% black.
- CNN’s audience is 16% black.
- Fox News’s audience is just 1% black.
- MSNBC’s primetime audience is 67% white while CNN’s is 73% white and Fox News’ is 92% white.
From Mediaite:
Using November 2014 as an example, Fox News averaged 2.082M total viewers in primetime, compared to 653K for CNN and 605K for CNN. That means that Fox had an average of about 20,820 African-Americans watching on a nightly basis. For CNN, that number was approximately 104,480 and for MSNBC it was 145,200. So even with an audience that more than doubles its competitors, Fox had far fewer black viewers than the other two networks.
Here is a handy chart:
No surprise here, but it’s a pleasant surprise for liberal; our opinions that Fox News still sucks is validated.
h/t Matt Wilstein at Mediaite
