Former Florida Gov. Jeb Bush (R) — son of former Pres. George H.W. Bush and brother of former Pres. George W. Bush — will probably announce his official campaign for the 2016 presidential election on Monday. On Sunday, he sent out a Tweet with one image, which is likely to be his campaign logo. There’s just one little tiny thing missing, though. His last name.

Why is Jeb doing this? Does he want to make sure his campaign isn’t associated with his Dad or (more likely) his brother? Or is he just doing a repeat of his Jeb! ’98 campaign (below)?

Is he maybe trying to be folksy like Hillary, who usually runs on “Hillary”?

I think he’s trying to distance himself from his fam. I would if they were my family! What do you guys think?

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