A plus-size lingerie brand, Curvy Kate, has released a very diverse ad for its latest campaign. They are based in the United Kingdom, and their latest collection is called Scantilly. The campaign is going by the hashtag, #TheNewSexy. They gathered eight beautiful women of all shapes and sizes to represent the ad campaign, and the lingerie line. It features bras from D-cup all the way up to K-cup.
One of the models, Taylor Crisp, lost a leg at the age of 11. She was told she might never walk again without crutches. She strikes some very sexy poses in the ad campaign’s finished pictures – without crutches.
All bodies are beautiful. #TheNewSexy – The Fearlessly Diverse Campaign https://t.co/YHtYQB8teL pic.twitter.com/lLPZQfGoFr
— Boogieful (@TheBoogieful) July 8, 2016
Stephania Van Cluysen, is a transgender model from Belgium. She had gender reassignment surgery in 2015 and had to overcome years of bullying. She said this in one of her blog posts:
“Not everyone should look the same and if they did there wouldn’t be a ‘sexy.’ We need a mix of people.”
Another model, Therese Hanson, was diagnosed with Alopecia at the age of 14, which caused her to lose her hair. Alopecia is a type of hair loss caused by the body attacking hair follicles by mistake.
Hanson said this when asked why showing diversity in fashion is so important:
“Because before brands and magazines started taking notice of people’s differences everyone thought they had to look a certain way and that there is in some way a ‘right’ way to look but now people can be different and interesting and feel ok about that.”
Head of PR and Marketing, Hannah Isichei said:
“It’s important for us as a brand to speak to as many women as possible through our campaigns. We know our customers don’t all look the same so why should our models? Why should boudoir lingerie just be reserved for a handful of society? We want women to look at our products and see them on a body they can relate to. Scantilly lingerie is for every woman and every body, so it’s important that our models reflect this attitude.”
This is a very important concept. Every women deserves to feel beautiful. I’m glad to see such diversity in an ad campaign. Many brands are starting to catch on to the idea of not showing already skinny models Photoshopped to be skinnier, and so obviously fake. Real women don’t look like that, and neither do those models.
We want to see what real women look like wearing these clothes.
Watch this video for more information about the Scantilly campaign, and to see how real women really look without Photoshopping (NSFW):
Featured Image: Screenshot Via YouTube Video.
